About This Site
The operations platform built for growing CPG brands Guidance is an ERP-style operations platform built specifically for small and mid-size CPG food and beverage brands. Most brands in this space run their operations on a combination of spreadsheets, QuickBooks, and disconnected inventory tools, often paying consultants to hold it all together. Guidance replaces that stack. It connects demand forecasting, MRP, purchasing, inventory, production, COGS, lot traceability, and multi-channel fulfillment in one shared data model. When a supplier raises prices, Guidance automatically recalculates every affected BOM, COGS, and margin across all SKUs and channels. When a new order comes in, it checks inventory, flags shortfalls, and surfaces the right replenishment actions without anyone touching a spreadsheet. Setup happens through a conversational onboarding flow. Guidance asks the right questions about how you make and sell your products, then configures itself to match your operation. No implementation team required. Currently in early access with design partner brands. Built by CPG operators who couldn't find software that handled all of it.
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Key Features AI
Core Features
Real-time COGS and margin tracking across all SKUs
Demand forecasting connected to purchasing and production
MRP and bill of materials management
Lot traceability for FSMA 204 and organic compliance
Multi-channel fulfillment (DTC, wholesale, Amazon, retail)
AI-powered conversational onboarding
Automated cost propagation when supplier prices change
Inventory management with co-packer and 3PL support
Advantages
Connects major CPG operations workflows in one shared data model
Reduces manual spreadsheet work and disconnected system updates
Provides auditable COGS and landed-cost calculations
Automatically surfaces margin impact from cost changes
Supports forward and backward lot traceability
Helps calculate supply-chain exposure and orders at risk
Designed specifically for growing food and beverage brands
Target pricing is intended to avoid feature gating and per-seat fees
缺点：The platform is still being rebuilt for commercial release
缺点：Many listed modules are marked as in development
缺点：Pricing, included points, feature availability, and commercial policies are not finalized
缺点：There is no confirmed free trial or free usage quota
缺点：Final integrations and billing mechanics are still under validation
缺点：Some capabilities may require participation in the design-partner program before launch
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