About This Site
Marketing science platform optimizing for incrementality with custom attribution models. WorkMagic is a marketing science and experiment platform designed to unlock the full potential of marketing efforts. It specializes in incrementality-based attribution, custom-built for each brand, to optimize for incrementality. WorkMagic empowers e-commerce brands to measure the true impact of their marketing efforts through marketing experimentation and measurement. It offers features like Geo Incrementality Testing, Incrementality-based Attribution, and Incrementality-calibrated MMM (Marketing Mix Modeling).
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Key Features AI
Core Features
Incrementality-based Attribution
Geo Incrementality Testing
Incrementality-calibrated MMM (Marketing Mix Modeling)
Automated Incrementality Testing
Marketing Halo Effect Measurement
Actionable Insights for Budget Allocation
Advantages
Accurate measurement of marketing performance through incrementality testing.
Automated testing process, reducing manual configuration.
Provides actionable insights for budget allocation and strategy refinement.
Measures the halo effect of marketing efforts across multiple channels.
Seamless onboarding with integrations like Shopify.
缺点：Advertisers typically need a minimum order volume to participate in incrementality testing.
缺点：Data loading can take 24-48 hours.
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30-Day Click Trend
08-22
09-05
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