Marketing ROI 2

Leading tracking & analytics tool for viral short-form marketing and UGC campaigns. viral.app is the leading tracking and analytics tool designed for viral short-form marketing on platforms like TikTok, Instagram Reels, and YouTube Shorts. It enables users to track unlimited accounts and videos, providing deep AI-powered insights into performance and engagement metrics. The platform helps manage UGC (User-Generated Content) creator campaigns and offers an analytics dashboard to identify which creators and content drive actual sales, thereby optimizing marketing ROI. It addresses common challenges faced by UGC marketers such as fragmented data, limited visibility, and time-wasting manual tracking by offering a unified solution for multi-channel UGC marketing analytics.

Marketing science platform optimizing for incrementality with custom attribution models. WorkMagic is a marketing science and experiment platform designed to unlock the full potential of marketing efforts. It specializes in incrementality-based attribution, custom-built for each brand, to optimize for incrementality. WorkMagic empowers e-commerce brands to measure the true impact of their marketing efforts through marketing experimentation and measurement. It offers features like Geo Incrementality Testing, Incrementality-based Attribution, and Incrementality-calibrated MMM (Marketing Mix Modeling).