Digital experience 2

Firstup is an AI-infused intelligent communication platform for employee engagement and insights. Firstup is an intelligent communication platform designed to engage employees at every moment from hire to retire. It delivers engagement insights to help support, promote, and retain people by infusing AI into its platform. Firstup connects communication pipelines, design, creator studios, and intelligent orchestration to personalize the intranet and unify the Microsoft experience. It offers solutions for every team, including People Teams, Internal Communications, Information Technology, and C-Suite, to reach every worker and deliver personalized communication.

Evolv AI optimizes UX through AI-driven experimentation and personalization for business growth. Evolv AI drives measurable business growth by continuously learning, optimizing, and accelerating UX experimentation that delivers results. It accelerates journey optimization by identifying what’s blocking conversions and surfacing the most impactful improvements so you can take action with confidence. Evolv AI uses AI and machine learning to discover how different interactions affect customers and capitalizes on the experiences with the greatest impact, in real-time. It enables real-time testing, personalization, and continuous refinement.